03 - Subscriptions Boxed Up with Anant Das

At the start of the pandemic, Anant Das set out to bring joy and a splash of Broadway to theatre fans all over the country. What he wasn't prepared for was just how much of a demand his subscription boxes would become! 

Broadway Boxed Up is a theatre-themed subscription box connecting fans with the Broadway world, and reimagining theatregoers’ relationship with merchandise. And in this episode, I set out to learn all about his process of launching, scaling, and maintaining this business. 

 

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About The Guest:

Anant Das (“un-nunth”) (He/Him) is a creative producer, theatre investor, and CEO of Broadway Boxed Up, the longest-running theatre-themed subscription box with a focus on elevating BIPOC, Deaf, and disabled theatrical voices, connecting fans with the Broadway world, and reimagining theatregoers’ relationship with merchandise. He is currently producing a new musical, How to Repair a Mechanical Heart, and has experience as an investor with Fairycakes Off-Broadway and the Museum of Broadway. With a background in financial valuation, computer science, and as a consultant with PricewaterhouseCoopers, Anant is passionate about the intersection of theatre, tech, and finance, as well as energized to increase access to both theatrical opportunities and theatre education. Recognized as one of the “Class of 2019’s Best & Brightest” in undergrad by Poets&Quants, Anant’s interest in exploring how innovation can disrupt the arts began when he attended the top ranked public high school in the US.

In his free time, you can find him screening films for the Washington West Film Festival, belting a Sara Bareilles album or his one-man show of Waitress, trying that restaurant he saw once on Instagram, or convincing himself that he will wake up at dawn for a yoga or rowing class. 

 

About The Host:

Monica Hammond is a serial entrepreneur and founder of Big Leap Brands. As a Broadway marketing professional, she has worked on numerous shows, including the Tony Award-winning Broadway revival of Once On This Island, Deaf West’s Spring Awakening, It’s Only A Play, Gettin’ The Band Back Together, as well as the National Tour of A Night With Janis Joplin. Off Broadway: Tammany Hall, That Bachelorette Show, The Awesome 80s Prom, Daddy Long Legs, and A Better Place. She is also the Chief Coloring Officer of Curious Custom Coloring Books and founder of Broadway Murder Mysteries.  

 

About Big Leap Brands:

Founded by Broadway Marketing Professional and serial entrepreneur, Monica Hammond, Big Leap Brands is part marketing agency and part coaching/consulting program for entrepreneurs. Monica has taken her passion for theater and marketing and created Big Leap Brands to do two things . . . Help entertainment entrepreneurs start and scale their businesses so they can find financial freedom and free themselves of dreaded "day jobs." And, help theatrical productions build their audience and get butts in seats. Recent clients have included Ken Davenport, Natalie Weiss, Mandy Gonzalez, Miguel Cervantez, Mat and Savanna Shaw, and Tammany Hall at SoHo Playhouse.

 

About The Producer:

Mary Elizabeth Dina is a producer and content expert. Currently, she works for Tony Award-winning Producer Ken Davenport (Once On This Island, Spring Awakening, Daddy Long Legs); and her clients include Kathleen Turner and Big Leap Brands. Mary is the co-host of the theatre podcast, Page To Stage: A Conversation with Theatre Makers and producer of The Producer’s Perspective Podcast and The Entertainment Entrepreneur.

 

This podcast is also supported by Abbie Martin.